Internet Endeavor

08 10 30

Search Engine Optimization

This is my attempt to answer - in very simple terms - the often asked question “How do I elevate my website in search results?”

There are many variables that effect the rank of your website on Google or any of the other search engines. I will discuss these variables in easy to understand terms in a series of entries that I will later convert into a Q&A section of this website. This first entry touches on:

•Content
•Traffic

08 10 15

How To Display Restaurant Website Menus

Completing this series of entries related to online menus for restaurants that began here, this is the correct way to showcase your menu to your online visitors.

08 09 22

Restaurant Menus Online - Best Practices, Best Examples

Intrigued by a mission to find why so many independent restaurant websites are developed with their menus displaying in Portable Document Format (PDF), the following snapshots are a sampling of some websites (though not all Independents) that have mercifully spared visitors from the annoyance of the PDF. In no particular order:

08 09 18

This Can’t Be Good

1 banana
1/2 green apple
1 celery stalk
cup of soy milk
ice

Blend to desired liquidity.

08 09 17

Solving The Kansas City Star’s Revenue Problem

Matt Schofield of The Kansas City Star reveals this about the Star: “Star readership is up ...Advertising revenue is another issue. That’s where our problems lie.”

Perhaps the solution to The Kansas City Star’s revenue woes is wedging in more animated gif advertisement banners and pop-ups. My browser jerks and convulses as it swats down those worthless pop-ups. Navigating my mouse around the “interactive” ads and pop-up hazards of The Kansas City Star website is like an alpine ski racer navigating a slalom course.

08 09 15

Why PDFs are the wrong way to display online restaurant menus

A website is too important to be an afterthought. Your web presence is a window into your business. For many, it will be the first “peak” at your operation. It’s an opportunity to engage and interact with people who already are your customers or who might be considering being your customer.

08 09 13

Independent Restaurant Website Menus – Why PDFs?

I’m on a mission to find out why in the Wide, Wide World of Sports are so many independent restaurant websites developed with their menus being PDFs?

Obviously, most independent restaurant websites are not taken seriously as a marketing vehicle – an integral, cost–effective part of an overall effective marketing solution.

08 09 11

Kansas City Independent Restaurants

A year ago I moved out of the suburbs and into Kansas City and to my surprise, I found Kansas City has had neighborhood restaurants just like those in larger cities – world-class, excellent food full of fresh flavors, renowned chefs and studied sommeliers, owners with passion, attitude and character, full of life – all along!

08 09 09

Biking In Kansas City

One of the first joys I discovered moving into Kansas City is the ability to get somewhere by bike. It’s the city. Things are close. Why not enjoy outdoors and exercise and get somewhere by bike? A quick realization and subsequent complaint, is the absence of bike racks. A complaint with no effort to find a solution is like pointing out litter and walking past it.