Caren’s Charters
Home page featuring dynamically driven information of highlighted tours, rotating imagery and icons linking to schedules.
Dynamically populating schedule of tours. View the schedule by categories of regional, national, international or all three combined.
Other features are newsletter sign-up, mailing list management, email-a-friend and the ability to reserve a seat on a tour. Automated responses let visitors know their interactions are appreciated and will be additionally responded by the site owner per any further necessity.
Every tour is dynamically generated. Entering the information through the content management system for a new tour to display is easy as creating and sending an email.
In Summation
The website for Caren’s Charters was certain to be a lot of fun to work with! Caren’s Charters was utilizing a newsletter as the primary vehicle for communicating with her clients. Her newsletter was full of great information - there would be a lot of content to work with! The challenge was to move the newsletter and its almost overwhelming amount of information to that of an online resource displayed perhaps in a more bite-sized fashion - giving quick access to the content that most appealed to different viewers while perhaps piquing interest in additional offerings.
The site was built from scratch. Caren’s Charters gave full creative control to Internet Endeavor which created the layout, visual design and even some of the copy (the content of “the tour advantage” page, as example). Integrated with a content management system and ongoing support through various marketing tools that include online newsletters, polls, site feedback, visitor analysis as well as marketing collateral.
technologies
- • Visual design
- • HTML/XHTML, CSS
- • Javascript
- • Content Management System
- • Copy writing/editing
- • Site marketing, maintenance
- • Site analysis, goals, conversion tracking
ONLINE/offline business acceleration by InternetEndeavor